DirectTrust Leadership

David Kibbe, MD MBA / President and CEO

Dr. Kibbe currently serves as the President and CEO of DirectTrust, a non-profit industry alliance that received a Cooperative Agreement Award from ONC as part of the Exemplar HIE Governance Program.  DirectTrust serves as a forum and governance body for persons and entities engaged in Directed exchange of electronic health information as part of the Nationwide Health Information Network (NwHIN).  DirectTrust’s Security and Trust Framework is the basis for the voluntary accreditation of service providers implementing Directed health information exchange, including Health Internet Service Providers, Certificate Authorities, and Registration Authorities. He is also Senior Advisor to the Center for Health IT at the American Academy of Family Physicians, where he has worked in either a full time or part time capacity since 2003. In late 2007 he started a sole proprietorship consulting firm, The Kibbe Group LLC, through which Dr. Kibbe assists firms and organizations to develop and bring to market innovative clinical information technologies based on national standards for interoperability and health information exchange that unite patients and providers to improve quality and efficiency of care.

Stephen Weiss / Managing Director

Stephen Weiss currently serves as the Managing Director for DirectTrust.  He is a long term veteran of the technology industry, bringing over 30 years of experience to DirectTrust. In addition to his COO responsibilities with DirectTrust, he also serves as Chief Operating Officer and CIO at AllegraMD, providing consulting services to the Healthcare industry for esMD and HISP related projects. Prior to AllegraMD, Mr. Weiss served as Chief Operating Officer and CIO for MDwerks, Inc., an organization providing payment risk analysis for medical receivables. Before that, Mr. Weiss was the Chief Technology Officer and Chief Operating Officer of Enterprise Technology Corporation, a financial software services consulting company that served many Fortune 500 clients. He also served as CTO for Imagine Networks, Inc. and co-founded AstraTek, a firm that developed software products and consulting services for financial services and technology companies. Mr. Weiss received a Bachelors in Chemistry from Buffalo State College.

John Blair III / Chair

John Blair, III, MD, F.A.C.S., CEO of MedAllies, is a health care and technology executive with broad experience across the health care industry. MedAllies facilitates provider adoption of health information technology and integrates the health care community to facilitate care coordination and patient-provider communication. In 2011, MedAllies was selected by the Office of the National Coordinator (ONC) to provide the MedAllies Direct Solution software platform for one of the seven Reference Implementations of Direct. In 2012, the New York eHealth Collaborative (NYeC) chose the MedAllies software platform to run the Direct Network portion of the Statewide Health Information Network of New York. MedAllies went live as a National Direct Health Information Service Provider in 2013; it has achieved full EHNAC/Direct Trust accreditation. Today, MedAllies is a leading national Direct Network. Blair also serves as president of Taconic IPA (TIPA), a 5,000-member physician group at the forefront of transforming healthcare delivery in New York’s Hudson Valley through meaningful use of health IT and value-base purchasing initiatives.  Blair serves on the HIE and Interoperability Subgroup of the ONC HIT Policy Federal Advisory Committee. He is a member of various committees and boards.

Lucy Johns / Vice Chair

Lucy Johns MPH is a strategic planner and policy analyst dba Health Care Planning & Policy in San Francisco. As a volunteer, her interest in data (uniform California hospital financial and utilization reporting; risk-adjusted hospital outcome measurement in California) brought her to CalRHIO, where she served on the Governance Committee that led to formal incorporation and learned of PHRs that could be patient-controlled. Joining DirectTrust to explore governance of health information exchange nation-wide, she was appointed Co-Chair of the Patient and Consumer Participation in Direct Work Group and elected to the Board of Directors, where she serves as Vice-Chair. She has served on several boards as “consumer,” including American College of Obstetricians and Gynecologists (sole Public Member), California Institute for Health Systems Performance, currently with PCORI and RAND research projects. Her strategic focus for many years, now supplemented by security and privacy of health information exchange, is the social determinants of health, with its attendant interest in population health. Lucy has been a Visiting Lecturer at the School of Public Health, University of California-Berkeley (four-unit course that she developed), has published in Health Affairs, Inquiry, Payers and Providers and the popular press, is on the Editorial Board of Managed Care, and is active on local, non-profit boards.

Brian Ahier / Secretary
Paul Uhrig / Treasurer

DirectTrust Board of Directors

David Kibbe / American Academy of Family Physicians

Dr. Kibbe currently serves as the President and CEO of DirectTrust, a non-profit industry alliance that received a Cooperative Agreement Award from ONC as part of the Exemplar HIE Governance Program.  DirectTrust serves as a forum and governance body for persons and entities engaged in Directed exchange of electronic health information as part of the Nationwide Health Information Network (NwHIN).  DirectTrust’s Security and Trust Framework is the basis for the voluntary accreditation of service providers implementing Directed health information exchange, including Health Internet Service Providers, Certificate Authorities, and Registration Authorities. He is also Senior Advisor to the Center for Health IT at the American Academy of Family Physicians, where he has worked in either a full time or part time capacity since 2003. In late 2007 he started a sole proprietorship consulting firm, The Kibbe Group LLC, through which Dr. Kibbe assists firms and organizations to develop and bring to market innovative clinical information technologies based on national standards for interoperability and health information exchange that unite patients and providers to improve quality and efficiency of care.

Brian Ahier / Medicity
Lee Barrett / EHNAC

Mr. Barrett has 10 years leading healthcare professional services organizations including PricewaterhouseCoopers, SAIC, Covansys and Virtusa. He has 13 years in senior management roles in payer organizations including: MassMutual, Connecticut Mutual, Travelers and Aetna. He has led several healthcare vendor organizations that he facilitated the exit strategies for and were acquired. He has also been on the board and in a senior leadership for the American Dental Association Business Enterprises Inc. (ADABEI), the for-profit, wholly owned subsidiary of the ADA, a provider organization. He has served as chairman of WEDI, and ASCX12N Insurance Subcommittee, the NJ-HITEC and serves on a number of other industry board and advisory roles.

John Blair III / Medallies Inc.

John Blair, III, MD, F.A.C.S., CEO of MedAllies, is a health care and technology executive with broad experience across the health care industry. MedAllies facilitates provider adoption of health information technology and integrates the health care community to facilitate care coordination and patient-provider communication. In 2011, MedAllies was selected by the Office of the National Coordinator (ONC) to provide the MedAllies Direct Solution software platform for one of the seven Reference Implementations of Direct. In 2012, the New York eHealth Collaborative (NYeC) chose the MedAllies software platform to run the Direct Network portion of the Statewide Health Information Network of New York. MedAllies went live as a National Direct Health Information Service Provider in 2013; it has achieved full EHNAC/Direct Trust accreditation. Today, MedAllies is a leading national Direct Network. Blair also serves as president of Taconic IPA (TIPA), a 5,000-member physician group at the forefront of transforming healthcare delivery in New York’s Hudson Valley through meaningful use of health IT and value-base purchasing initiatives.  Blair serves on the HIE and Interoperability Subgroup of the ONC HIT Policy Federal Advisory Committee. He is a member of various committees and boards.

Bruce Schreiber / MaxMD

Bruce Schreiber is the Chief Technology Officer at MaxMD.  He is responsible for technical strategy and development as well as for building the company`s technological systems.  MaxMD  has participated in the Direct project since the Direct Project Rules of the Road workgroup in 2010.  MaxMD has actively supported the formation and growth of Direct Trust.  They were a beta site for the initial EHNAC accreditation process and continue to work on the advancement of direct through their participation and leadership in twelve workgroups.  Prior to joining MaxMD in 2005, Bruce worked in the financial industry for twenty-five years as a Risk Manager, Quantitative Analyst and a Technologist.  Bruce holds undergraduate degrees in Operations Research and Biology from M.I.T. and a Masters Degree in Electrical Engineering (Computer Science) from Columbia University.

Andrew Heeren / Cerner Corporation

Andy Heeren, director, Network IP, is responsible for aligning market needs with current capabilities for Cerner’s Provider Outreach solutions, representing the foundational components of a system to facilitate the coordination of care, incentives, and commerce across consumers, providers and payers. Heeren oversees intellectual property strategy and business development for health care outreach and community interoperability, with current focus on Cerner’s use of Direct Project standards (secure health care email). Since joining Cerner in 1998, Heeren has served as strategist for community interoperability; manager of the company’s Vision Center; senior project leader for the United Kingdom Choose and Book infrastructure; business analyst for Health Information Management; and various roles within Cerner’s Human Resources group. Heeren is a founding Board member of DirectTrust, and is also former Chair of the DirectTrust Security & Trust Compliance Workgroup, focused on program development in support of those goals. Heeren was a founding participant in the Direct Project, helping to develop the latest industry standard in health care interoperability. Prior to joining Cerner, Heeren worked in business development for a major retailer. Heeren received a bachelor’s degree in business administration from Kansas State University.

Lucy Johns

Lucy Johns MPH is a strategic planner and policy analyst dba Health Care Planning & Policy in San Francisco. As a volunteer, her interest in data (uniform California hospital financial and utilization reporting; risk-adjusted hospital outcome measurement in California) brought her to CalRHIO, where she served on the Governance Committee that led to formal incorporation and learned of PHRs that could be patient-controlled. Joining DirectTrust to explore governance of health information exchange nation-wide, she was appointed Co-Chair of the Patient and Consumer Participation in Direct Work Group and elected to the Board of Directors, where she serves as Vice-Chair. She has served on several boards as “consumer,” including American College of Obstetricians and Gynecologists (sole Public Member), California Institute for Health Systems Performance, currently with PCORI and RAND research projects. Her strategic focus for many years, now supplemented by security and privacy of health information exchange, is the social determinants of health, with its attendant interest in population health. Lucy has been a Visiting Lecturer at the School of Public Health, University of California-Berkeley (four-unit course that she developed), has published in Health Affairs, Inquiry, Payers and Providers and the popular press, is on the Editorial Board of Managed Care, and is active on local, non-profit boards.

Don Jorgenson / Inpriva
Leslie Kelly Hall / Healthwise

Committed to patient engagement, consumer empowerment and the use of health information technology to support collaborative care, Leslie Kelly Hall brings 25 years of executive leadership in HIT. Leslie’s experience as a health system Chief Information Officer and Marketing executive, her leadership in forming the Idaho HIE and 20 years of healthcare administration make her uniquely qualified to influence and lead efforts to promote patient engagement. Appointed by HHS Secretaries Sebelius and Burwell to serve in national policy efforts as a consumer HIT advocate, her involvement includes: Health Information Technology Standards Committee (HITSC): member 2011 - current HITSC:

  • Patient Engagement Power Team: Chair 2013- ongoing
  • Privacy and Security Power Team: Member 2013- ongoing
  • Clinical Documentation Power Team: Member

Health Information Policy Committee (HITPC): Meaningful Use (MU) Sub Committee: Member 2012-2013 MU3 Consolidation Team: Member Patient Engagement Committee 2014- ongoing Affiliated Work: National eHealth Collaborative: Member Board of Directors Patient Engagement Framework Team: Chair HIMSS: Chair, Center for Patient and Family Engagement HIMSS: Patient Generated Data Task force DirectTrust.org: Member Board of Directors Consumer/Citizen Sub Team: Chair NQF Readmissions/Admissions Measure Committee NCQA Advance Care Planning Measure Development Committee Institute of Medicine: Communication Innovation Collaborative (ECIC): Member Brookings Institution: Unique Device ID Strategic Framework Speaking: EU Commission/HIMSS: Riga, Latvia. As a representative of USA and HHS, the Global Costs of HIT implementations; Taiwan, Mobile and USA: moderator ABQUAURP. Aligning, policy, reimbursement and patient engagement Houston Tx Oracle Industry Connect. The business case for patient engagement: aligning motives of all stakeholders. Washington DC World Healthcare Congress: Direct Trust: Business case for patient engagement, Washington DC HIMSS Moderator, Patient centered care and health reform, Chicago, Ill Healthwise Senior Vice President Policy 2011- current Responsible for influencing at the national level, patient engagement, shared decision making, and accountable patient policy and standards in health reform. To include Meaningful Use, ACO and CMS harmonization of patient engagement policy and technology efforts. Appointed by Secretary Sebelius to Federal Advisory Committee (FACAs) to draft and recommend rules and policy to the Office of The National Coordinator. Senior Vice President Products 2007- 2011 Responsible for bringing new products to market and managing legacy product success. Created provider market strategies, enterprise integration efforts and professional consulting services. Led efforts for consumer integration into Meaningful Use, as well as health content integration in to EMR, PHRs and payer systems by adopting the HL-7 infobutton standard based upon clinical context object workgroup. HDR Director, Healthcare Technology Consulting Practice 2006 - 2007 Developed HIT consulting practice within HDR, serving hospitals and health systems internationally. The consulting practice focused on board level strategic planning engagements. Hired team, provided sales support and direct consulting. Award provisional patent for interoperability in HVAC and OR systems to reduce energy use in hospital operating rooms by 20% and created multi-million dollar new business for HDR. 2 Saint Alphonsus Regional Medical Center, Boise, Idaho Vice President Information Technology, Chief Information Officer 1996-2006 Responsible for all Health Information technology, marketing, sales, and support services staff of 220. Led integration of over 50 proprietary HIT and tele-health applications into a data repository and shared services model that enabled Idaho’s first physician portal in 1996, and Personal Health Record portal for 700,000 patients in 7 organizations and three states in 2004. This foundation has served both rural and urban settings: PACS via secure internet, tele-cardiology at four sites, tele-radiology, and tele-neonatology. Results included: • EMPI 750,000 members, across 5 entities at national best practice rates • Mysaintals.com patient portal 168,000 records viewed and 3000+ members in 5 weeks • Saintals.com first to market physician portal supporting 350 physicians and 150,000 records reviewed weekly • 70 mile fiber network supporting advanced imaging in 5 sites and 3 organizations • Top division Gallup employee satisfaction 2005, 2004, 2003 • Maintain 96%+ productivity levels • 92% help desk same day resolution, 5000 calls monthly Vice President Marketing & Communications 2004-2006 Marketing executive responsible for the rebuilding of the marketing department and its’ brand strategy. Results included: replacement and reorganization of leadership, staff, and creative relationships. Formed a new marketing campaign and the redesigned the sales department. The resulting sales effort created deliberate and distinctly different strategies to engage physicians, employers, and patients respectively with positive tangible results in each area. Highlights include: Education: San Diego State University San Francisco State University Adjunct Professor, Post Graduate Program, Health Information Technology Northwestern Nazarene University: 2008 - current Awards include: Business Week’s Top “WebSmart 50” companies (2004) American Hospital Association’s “Top 100 Most Wired” (2005, 2003, 2002, 2001, 2000) Trinity Health’s “Excellence in Innovation” Award (2002), Healthcare.com Innovative Solutions Award (1999) WCA Tribute to Women in Industry (TWIN) Nominee (2000) Idaho Innovation Awards (2009) Consumer Health World Award: Innovation (2008) 2008 World Wide Web Health Awards (2008) Additional Related Roles: Board of Directors: MedAllies: current Board of Directors: DIrectTrust Board of Trustees, Healthwise 2004- 2007 Board of Advisors, Treasure Valley Labs 2000- 2006 Board of Advisors, Intermountain Medical Imaging 2002-2006 Board of Trustees, Boise Chamber of Commerce 2004- current Board of Trustees, United Way 2004- 2008 Boise School Foundation Board Member 2004- 2006 Advisor: Curehunter.com, Clarity Health, Inofile.com

Paul Uhrig / Surescripts

Chief Administrative & Legal Officer and Chief Privacy Officer Paul Uhrig is the Chief Administrative & Legal Officer and Chief Privacy Officer for Surescripts. He is responsible for a number of critical corporate functions, including internal information systems, internal audit, legal, privacy, security, policy, and governmental affairs, as well as certification compliance, a critical function that is part of Surescripts’ larger focus on quality and patient safety.  Mr. Uhrig is also responsible for the Surescripts Enterprise Services business unit, operating an e-prescribing application, a patient portal, and automated clinical messaging technology. Mr. Uhrig came to Surescripts from the law firm of Gardner Carton & Douglas LLP in Washington, D.C., where he was vice chairman of the firm’s corporate department, chairman of the corporate department’s regulated industries transactions practice group, and a member of the firm’s health department.  Prior to joining Surescripts, Mr. Uhrig represented Surescripts as its outside general counsel since its inception. Mr. Uhrig brings 25 years of experience to Surescripts, focusing on the healthcare industry throughout that time.  At Gardner Carton & Douglas, Mr. Uhrig focused on mergers, asset and stock acquisitions, joint venture formation and corporate planning with healthcare clients. His clients included private equity investors in middle market transactions, portfolio companies, health care systems, ancillary providers of health care services, physician groups, and investors involved with health industry projects and various other enterprises related to the healthcare industry.  Prior to joining Gardner Carton & Douglas, Mr. Uhrig was a partner in the Washington office of Akin+ Gump Strauss Hauer & Feld LLP. Mr. Uhrig received his law degree from the American University, Washington College of Law, and his Bachelors of Arts in Economics from The University of Notre Dame.

Scott Rea / DigiCert

Scott Rea manages relationships and develops business opportunities with key government and education clients looking to implement Managed Public Key Infrastructure (MPKI) projects. With his team, he provides both policy and technology subject matter expertise in the design and architecture of emerging PKI systems and works with DigiCert executive management in strategic planning and forecasting. Rea brings a strong background to DigiCert as an innovative thought leader who participates in, and influences the development of, emerging PKI policies, practices, and applications. Prior to joining DigiCert in 2009, Rea served as the Sr. PKI Architect for Dartmouth College where he also operated the Higher Education Bridge Certification Authority (HEBCA). Before his time at Dartmouth, he provided professional services for PKI integration for Identrust. Rea is a founding member and current Vice Chair of The Americas Grid Policy Management Authority (TAGPMA), a previous Chair of TAGPMA and of the International Grid trust Federation (IGTF). Rea is a board member and Co-chair of the esMD Working Group within DirectTrust.org. He also serves as a board member and director/administrator of the Research & Education Bridge Certification Authority (REBCA). Rea, a native Australian and CISSP, holds an MS in Computer Science from Queensland University of Technology as well as BS degrees in Mathematics and Computer Science.

Renee Smith / Walgreens

Ms. Smith uses her passion for quality and accessible healthcare, her extensive IT experience and her Process Improvement Expertise as a triple threat in achieving the triple aim of healthcare reform.

Her professional and volunteer efforts are focused on enabling foundational capabilities in interoperability and removing blockers in the areas of policy, process & technology for providers, payers, patients & proxies.

Ms. Smith has led the development of clinical interoperability capabilities that are being leveraged on a national scale with partners including Epic, Surescripts, Cerner, Orion & Greenway.  She has direct experience enabling value based care arrangements and consumer facing digital health solutions.

In addition to serving as Co-Chair of the DirectTrust Patient & Consumer Participation Workgroup and participating on the Trust Anchor Approval and Policy Committees within DirectTrust, Ms. Smith also serves on the Coordinating Committee for the Sequoia Project which manages the eHealth Exchange, the Advisory Council for Carequality – which connects disparate networks for widespread interoperability  and  the HIMSS ID Management Taskforce – focused on policy & technical changes related to identity.